Accessibility Audit

Pam App

A visual accessibility review for a fitness app to ensure compliance with upcoming EU regulations. The project focused on enhancing color contrast and readability while preserving the app’s soft visual identity.

Client

Fitness Influencer

Date

2024

Industry

Health & Fitness

My Role

Accessibility Audit

UI Design

Problem Space

The Pam app was developed for a famous German fitness influencer Pamela Reif. It was originally designed several years ago and featured a bright pastel visual style. While visually appealing and on-brand, it did not meet the new accessibility standards required by the upcoming European Accessibility Act (EAA). The client approached us to ensure the app could be made compliant without losing its aesthetic character.

MY ROLE

As a UX designer with focus on accessibility, I contributed to the project with: — The accessibility audit focused on visual contrast and readability. — Collaboration with the development team to implement smart adjustments. — Guidance to ensure future design decisions stay compliant.

OUTCOME

The review led to a set of targeted design updates that improved accessibility without compromising the app’s visual identity. By finding a balance between compliance and style, the app now better supports users with visual impairments while maintaining its original aesthetic. The updated designs were well-received by both the team and stakeholders.