End-to-End Product Development
Client
Fitness Influencer
Date
2022-2024
Industry
Health & Fitness
My Role
UX Concept
UI Design
Continuous Discovery
Problem Space
The client’s goal was to transform her successful fitness programs into an app while ensuring it was not centered around her personal brand. She wanted the app to reach a diverse audience outside her fan circle. Additionally, a key focus was to create a diet-culture-free environment to promote a balanced and mindful approach to health.
My Role
I joined the project at its earliest stages, right after the initial kick-off workshop, and played an important role in developing the product from concept to launch. For a significant part of the project, I was the sole designer, responsible for end-to-end design tasks.
Outcome
The app received positive reviews regarding its design and user experience, reaching #1 in the category “Health & Fitness” in the Dutch AppStore.
