UI Design & Illustration
A branded website created for a blockchain startup focused on decentralized business solutions. The site explained complex tech through clear structure and illustrations, while aligning with the parent company’s brand identity.
Client
Blockchain Start-Up
Date
2020
Industry
Tech
My Role
UI Design
Illustration
Problem Space
The client was a blockchain startup focused on blockchain-based applications and value-driven product innovation. Their mission was to create practical solutions rooted in real business processes. The startup was part of a larger tech company, so the website needed to follow existing brand guidelines while establishing a distinct identity for this initiative. The company needed a professional yet forward-thinking website to explain complex concepts like decentralized systems and blockchain to both technical and non-technical audiences. Additionally, they wanted to develop a set of custom illustrations to visually support their core offerings and convey their innovative positioning.
My Role
I designed a clean, modern website that balanced technical credibility with an approachable tone, structuring content to clearly communicate the mission, services, and research initiatives. I also created a set of minimalist illustrations to represent key company projects and ensured visual and brand consistency with the parent organization, while giving the initiative a distinct and recognizable identity.
